Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 words

Consumer Marketing Research Plan - Essay Example Structurally, Reed Elsevier has four divisions that serve a global market for professional information. This allows the company to provide information and services to the professional market as scientists, academics, lawyers, teachers, doctors, nurses and a range of corporate professionals (Elsevier 2006). Skills are valued highly at Reed Elsevier (2006) as part of key strategy to build on core competencies. The company has maintained successful development of technology and delivers through web-based processes. Skills rely heavily on the company's ability to invest in new technology and deliver products effectively and efficiently to the professional information market. Reed Elsevier's staff is broad, including specialists in diverse global information markets as well as recent purchases of medial information publishers and business information researchers. Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product developme nt, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. ... Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product development, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. This is a strong product line, and Reed Elsevier provides an efficient, easily accessible product through their web-based applications that is not dependent on the customer's physical location, but is globally accessible. Product promotion is strong. Reed Elsevier has a solid web-based presence as well as continuous support from the traditional publishing market (especially as brand recognition for Harcourt division). Furthermore, promotion is done through press releases and professional conferences. Reed is able to promote on multiple levels as web-based, press releases, word of mouth, and brand recognition. Prices at Reed Elsevier are hard to distinguish because there are multiple divisions, information requirements, and professional needs that create variations in prices. Customer and Competition Market Analysis Simba Information shows the market reaching nearly fifty-five billion dollars in the 2002 US market, global information on the professional information sales market was unavailable at the time of this report (Simba 1999). Trends in information purchases, particularly in education, business and medical information markets increase each year (Simba 1999). Customers include Science & Medical, Legal, Education and Business professionals. Customer relationship management is highly